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What is Social media Marketing?

Social media marketing is using your social media platforms to connect with your customers, increase sales and drive traffic to your website. This includes organic social media efforts, as well as paid social media to increase engagements and followers. Our social media strategies are built with the customer in the forefront.
OUR METHODS

What can We do?

Setup Social Media Accounts

We can help you set up all your social media accounts (if you have not done this already), and ensure that your branding is consistent across all channels. The specific platforms you use will depend on the type of business you are and what platform will best resonate with your target audience.

Consistency Across All Channels

We will ensure that your brand is consistent across all social media channels, helping position your brand in your customer’s minds. All campaigns will be consistent across all channels, whilst still utilising each platform’s unique characteristics, and appealing to the relevant audience.

Organic Social Media

Alongside our paid social strategy, we will also help promote your brand on social media organically. We will do this by posting quality, relevant, and interactive content regularly.

Paid Social Media

Paid Social Media We will help you create, set up and schedule your paid ads on social media. We will ensure that your content is reaching the relevant audience at the right times in order to make the biggest impact on social media.
6 STEPS

The Ultimate Social Media Strategy

Step 1

All teams should be involved in social
Social media efforts impact all areas of your company – sales/marketing, production, customer service, legal, etc. That’s why no one person should be crowned king of social media in your company. To be really effective your social media needs to represent the whole company. This ensures everyone is familiar with your online activity, and all online efforts are aligned.

Step 2

Listen to what your customers have to say
Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying – not just about your brand, but your competitors. Respond to your customers reviews and comments to build a strong relationship and compat any negative feelings they may have.

Step 3

Stay focused on your brand and audience
Focus on what your brand represents and how you want to position yourself in the minds of your customers and followers. You’ll be far more effective if you choose one goal, maybe two, for your social media strategy. Do that, and do it well.

Step 4

Have we been successful yet?
Focus on what your brand represents and how you want to position yourself in the minds of your customers and followers. You’ll be far more effective if you choose one goal, maybe two, for your social media strategy. Do that, and do it well.

Step 5

People First
Social media is exactly what it says, it’s a way for people to be social and interact with their favourite brands. It’s important to start thinking about how you can express the human and elements of your brand. Post relatable, emotion inducing content and encourage your followers to interact with your brand.

Step 6

Choose the best channels for your business
Once we understand your audience and your message, we will create a tactical plan for how, where and when we’re going to reach your audience on social media, whether it’s Facebook, Twitter, Linked In etc.

Let's chat

Ready to discuss your project with our team? let’s chat and see how we can ignite your brand and make it BOLD.
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