Social media marketing is using your social media platforms to connect with your customers, increase sales and drive traffic to your website. This includes organic social media efforts, as well as paid social media to increase engagements and followers. Our social media strategies are built with the customer in the forefront.
We can help you set up all your social media accounts (if you have not done this already), and ensure that your branding is consistent across all channels. The specific platforms you use will depend on the type of business you are and what platform will best resonate with your target audience.
We will ensure that your brand is consistent across all social media channels, helping position your brand in your customer’s minds. All campaigns will be consistent across all channels, whilst still utilising each platform’s unique characteristics, and appealing to the relevant audience.
Alongside our paid social strategy, we will also help promote your brand on social media organically. We will do this by posting quality, relevant, and interactive content regularly.
We will help you create, set up and schedule your paid ads on social media. We will ensure that your content is reaching the relevant audience at the right times in order to make the biggest impact on social media.
Social media efforts impact all areas of your company - sales/marketing, production, customer service, legal, etc. That’s why no one person should be crowned king of social media in your company. To be really effective your social media needs to represent the whole company. This ensures everyone is familiar with your online activity, and all online efforts are aligned.
Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying - not just about your brand, but your competitors. Respond to your customers reviews and comments to build a strong relationship and compat any negative feelings they may have.
Focus on what your brand represents and how you want to position yourself in the minds of your customers and followers. You’ll be far more effective if you choose one goal, maybe two, for your social media strategy. Do that, and do it well.
To figure out how successful we’ve been with our social media strategy, we need to define what success really means to your business and outline your KPIs. Is it more sales or creating awareness? Is it sign-ups? Downloads? Likes? How will you measure return on investment?
Social media is exactly what it says, it’s a way for people to be social and interact with their favourite brands. It’s important to start thinking about how you can express the human and elements of your brand. Post relatable, emotion inducing content and encourage your followers to interact with your brand.
Once we understand your audience and your message, we will create a tactical plan for how, where and when we’re going to reach your audience on social media, whether it’s Facebook, Twitter, Linked In etc.
We like to take risks and try new things.
We keep up to date with what is going on.
We work with processes in a smart way.
We are innovative and know the market.
If you’re interested in working with us. Fill out your details below and one of team members will contact you.