WHAT IS SEO?
SEO (Search Engine Optimisation) is the process of improving your website to rank in top positions on the results page for relevant keywords. The higher you rank, the more chance of current and potential customers being able to find you online. Unlike PPC, you cannot pay the search engine to be seen.
SEO goes hand-in-hand with Social Media and PPC, they all support each other and help your business be at the forefront of consumers’ minds.