Most consumers perform in-depth online research on products and services before making purchase decisions. This purchase behaviour stresses the value of a content-rich, professionally designed website for a business. What’s more, consumers spend more time on beautifully designed sites than they do on plain and basic ones. Here are 6 ways a good web design impacts your business.
1. Serves as your business’s first impression
Potential customers get their first impression of your company by checking out your website. They form an opinion about your business in a matter of seconds. So you should focus on leaving a lasting positive effect on your audience within these few seconds by ensuring your website is appealing and user friendly.
A site that appears unattractive or old-fashioned sets a negative first impression of your brand. It wards off potential customers and drives them to your competitor’s page. But a decent website design helps maintain your audience on your page, which ultimately drives to sales.
2. Boosts trust and brand consistency
Trendy and professional website designs tend to promote trust. Outdated and unprofessional web designs, on the other hand, make users doubt your credibility. Brand consistency is another notable way that a decent web design encourages trust. Consumers recognize prominent and successful brands by just looking at things like their colors, logos, or styles. So it’s important to ensure things that your customers identify your business with are reflected in your website design.
Ensure the outline, styles, and fonts are the same throughout every page on your site. If every page has a different design, your site will appear unattractive and unprofessional. Building brand recognition will also become a hassle because your target audience won’t easily identify things that represent your brand.
3. Fosters your SEO strategy
Various web design components and techniques have a huge impact on your site’s content publishing capability, which in turn influences how top search engines crawl and rank your page. That aside, some web design components can hurt your SEO strategy. To enhance the visibility of your page, make use of SEO-friendly web-design elements and techniques. Due to the complex nature of web design, consider partnering with a professional design agency.
4. Improves conversion
A good website design gives you power over your audience’s eyes and allows you to direct them to where exactly you want them to check. Leveraging this capability, you can drive traffic to special offers, promotions, and calls to action. You can also help both new and current customers discover buttons and other clickable facets with ease.
5. Gives you an edge over your competitors
If you want to outperform your competitors and attract more customers, you must make your website design a couple of times better than theirs. Identify things that will set your business apart from the rest and have them incorporated on your site. The goal here is to show potential customers why your products or services are better than those of your competitors.
6. Enhances customer service and satisfaction
Your audience can get an insight into how you treat your customers by just checking your website. If you don’t invest in the design of your page, your target audience assumes you won’t deliver value for their money. Make your business look open and welcoming by investing in a bright, up to date, and eye-catching website design. Most importantly, ensure it has simple yet smart navigation that can give your audience an enjoyable experience every time they visit.
Your website design can mean the difference between your business’ success and failure. It influences how your audience judges your business or brand. As such, ensuring your website design is appealing and user friendly can go a long way in improving conversion rate, which results in more earnings and successful business.